3 février 2023
Non classé

‘Buy Danish’ campaign seems to be helping

Buy Danish campaigns in large markets like the USA and Germany might give Danish companies enough increased turnover to cover the losses from the Arabian boycotts.

Companies like Arla, Lego, and Carlsberg believe in increased sales when they check their books next time, and Dominique Bouchet, professor in marketing and sociology at the University of Southern Denmark also expects a plus.

“It just might give a good effect. Normally there is a greater effect the other way around, when you signal disgust and irritation through a boycott. But the present situation is completely unusual, and many dislikes the Muslim boycott and the extremists reactions to the drawings. It is expressed through the buying of Danish goods”, says Dominique Bouchet.

He emphasises that there has never been comparable situations, so it is difficult to predict how large the effect will become.

Denmark is, as most people are aware, caught in the middle of a Middle Eastern sandwich, where the hateful reactions to the Prophet drawings have become so extreme that the crisis is going straight on to front pages in media around the world.

This releases a counter expression via buy Danish campaigns, where the customers are encouraged to buy Danish goods to support Denmark in the conflict. A simple search on Google gives more than 100.000 “buy Danish” pages.”

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